PB: No. You can't review a game before it's out, giving it 8/10 is peculiar. I would prefer people to do a preview, out of the box, buy the game, we think it's this, and then do a review later on where they go 'if you're expecting to pay money for this for the rest of your life we rate it as blah blah'. You've got to have a launch which has got to go well. You've got that huge spike where you get too many users in the areas and it doesn't really feel Warhammer Gold very good. You get server queues, it doesn't matter who you are. And the proof of the pudding of a long term subscription is whether or not they kept their promises. Is there enough of the game built? Are they doing updates? Do they actually give a damn? Do they actually hang together properly? These are the things that really matter if you're going to take up these hobbies. So I'd prefer the reviews to wait a little bit. That's where I am on that one.

VideoGamer.com: From our point of view reviewing MMOs is problematic because the interest is during launch week, but it's hard to judge it before the players have bedded in. Can you understand these difficulties?

PB: Oh absolutely. I've got a ton of sympathy, your readers are expecting information, they're expecting it early, you're a point of reference, you're a part of their moral code of conduct, you're an influence into their purchase habits, there's a lot of trust and faith gone into you and a lot of people don't want to wait, they want it here, now, what you think. I think it's really really difficult. I think if you judge our game as a launch game then I would say certain things are true. One, it's very stable for a launched MMO. Two, we have a track record in our beta of doing a lot of updates, a lot of improvement. Three, we've got a good track record of listening to people and applying fun factor changes rather than bizarre designer changes. Four, if you already play these games and it feels comfortable, there's a lot of user friendly stuff that you expect from other games, like that Woah game I keep hearing about. Five, if you're already a Woah player then I would say our game at launch versus their game at launch, we're a better game at launch than they were. Our game at launch compared to their game now? Well, it's a little unfair. We've got a little more running to do, but we have brought lots of cool innovation.

So the sort of stuff I would expect reviews to pump out would be stuff like 'if you're a WoW player why would you change? There's no item damage, because that's dull. There's no running back from graveyards, because that's dull. Your inventory bags get bigger as you fill it so you don't have to go buy one from some pretend plastic famous person. That's quite cool. Our PvP is actually very jolly. You can customise our interface. You don't want a map up there then move it or delete it. We've got mods obviously'. Stuff like that. I think that's basically all you could really review right now. Oh and public quests because they're new and cool.